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Hiviz Marketing Case Study - Liquidware Labs

Overview

Having established a new start-up in early 2009 by acquiring technology and forming an excellent management team, David Bieneman engaged hiviz-marketing to assist with launching Liquidware Labs in the US via a public and analyst relations program. The initial brief was to also advise on appropriate demand generation vehicles, channel marketing programs and secure placement at appropriate industry events. However, over time, the engagement also encompassed business development with channel partners in EMEA and strategic alliances with VMware.

Achievements

Awards

  • Finalist Best of VMworld Award, desktop virtualization category
  • Desktop Virtualization Product of the Year, Gold award from Searchservervirtualization
  • Gartner recognition as a “Cool Vendor”

Key Press Coverage

Outcome

During the time hiviz-marketing worked with Liquidware Labs, their brand became synonymous with VDI within a very short space of time. They have since continued to grow and have secured some extremely high profile relationships and customers, including Dell, VMware and Quest.

“I have worked with Jane Rimmer since early 2006. Jane assisted my 2 companies in building brand awareness and market positioning. Jane made it her business to understand my business. Over the years I have found Jane’s advice to be timely and helpful and I've been thankful to have it. Jane has been able to make contacts for us that enable us to laser focus into the clients who need our solution”

David Bieneman, CEO and co-founder, Liquidware Labs

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